To learn more about why Western Lifestyles should be important to you and your advertising objectives call us today! In the meantime, here are a few examples of how Rodeo ranks as a marketing vehicle when compared to other professional US stick and ball sports:

Live Game/Event Attendance

• MLB 30,895

• RODEO* 19,372

• MLS 18,807

• NHL 17,766

• NBA 17,323

• WNBA 7,457

*Average Attendance at the Top 10 Rodeos 2012

Top 5 BCS Bowls vs. Top 10 Rodeos

• BCS Total Attendance: 372,000

• RODEO Total Attendance: 375,000

Television Viewership:

• Cable Average:

  • Bull Riding: 245,000HH

  • National Finals Rodeo: 350,000HH

  • NHL: 120,000H

• Network Average:

  • Bull Riding(CBS 2021): 2M Viewers

  • Rodeo(CBS 2021): 2.3M Viewers

Animal Welfare/Injuries:

• Horse Racing Animal Injuries: 0.2% of starts

• RODEO Animal Injuries: 0.046% of runs/outs